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Monday, March 15, 2010 7:30 PM

Mercer County Library, Lawrenceville NJ

Creating a Web Site

Wally Kowrach

Wally's presentation will focus on the following points:

Do you really need a website?
Do you have the time to maintain it?

What you need to set up a functional website:
  • Choosing a name for your site
  • Choosing a host provider

OK, now that you have registered your web address and have contracted with a host provider, what else do you need to do?

Software-choosing the type that’s right for you.
  • HTML editing software-The most expensive is not necessarily the best
  • Graphic software- The most expensive is not necessarily the best
  • FTP software-how you get the files from your computer to the web server.
  • Should you use the website templates your host provider offers?
  • What about buying a template from a website designer?
Behind the curtain: what does the code look like behind a web page and what elements should I be concerned about
  • Keywords-including misspellings
  • Meta tags
Getting people to visit your site
Getting listed in search engines
Raising your rank in search engines-Meta tags, Keywords and reciprocal linking

Things to avoid with your site:
Background music
Blinking text
Glitz that serves no purpose


Wally Kowrach’s career spans more than 30 years in publishing, customer service and data management. At the dawn of the World Wide Web, he became a self-taught Webmaster and has created and maintained websites for organizations such as the American Automobile Association, Ortho-McNeil Pharmaceuticals and Merrill Lynch.

These include:

Ortho-McNeil Pharmaceuticals:
  • www.orthoevra.com-- www.thepill.com
  • www.levaquin.com
  • www.ortho-mcneil.com
  • www.ultram.com
www.ml.com -- Merrill Lynch Online
www.animalalliancenj.org
www.exceptionalartisan.com
www.georgemorriswoodturnings.com
www.stgregorythegreatchurch.org
www.winningbusinessideas.com -- website for club member/author Martin Mosho


Directions to the Meeting

Meetings of an organization at any of the facilities of the Mercer County Library System in no way implies endorsement of its programs.




This Year's Meetings Schedule

 
    
 
  Updated 2/10/2010 WebMaster: JJB Consulting